Website UI & UX
I partnered with the New York-based Stoli Group to enhance their online presence and brand. Stoli Group aimed to update their brand identity to reflect the premium nature of their product range while also creating a platform to showcase each of their beverages.
The new icon, a combination of the S from Stoli Vodka within an outer G-shaped circle, references their vodka heritage while providing a modern parent brand for their growing portfolio. To showcase this new brand icon, I commissioned a 3D-animated visual emerging from a block of liquid marble, representing high-end bar materials. I designed a stylish website that highlighted their products, mission, values, and company news, featuring bold images and large product shots. Stripped-back, editorial-style layouts with wide-set headers added sophistication to the design.
© James Huse 2023