World Class Drinks
Website UI & UX
Over two years at Something, I led the design direction across deliverables for World Class Drinks, Diageo's reserve products portfolio. I leveraged their established brand assets to create new brand guidelines, incorporating graphic devices, an updated typographic system, and improved documentation. These guidelines enabled global markets to create consistent and elegant content across various touchpoints.
I also spearheaded the creation of a new website experience for their global team. "Make It World Class" was an online editorial platform showcasing culturally relevant cocktail-related content. The goal was to make people care about drinks in the same way they do about food. The platform featured editorial content, photography, and videos about food, drinks, and travel, with monthly packs of new content in editions. My role included everything from UX design to building final templates in Sketch for desktop and mobile.
© James Huse 2023