Website UI & UX
AnaCap, a prominent investor in the European financial sector, collaborated with Kota to revamp their company's image and develop a new website. My role involved delivering a comprehensive rebranding solution, covering the logo, website, business cards, and presentations.
To ensure a seamless user experience that would generate leads and effectively convey the brand's story, I adopted a strategic UX approach focusing on streamlined navigation and digestible content. The website features a sleek, minimalistic design with a dark color scheme accented by vibrant blue gradients and futuristic graphic elements. A refined animation library was employed to ensure consistent and engaging component animations. Subtle imagery was incorporated to enhance the visual appeal of key sections.
I introduced an A+C monogram inspired by AnaCap's previous identity, emphasising an evolutionary approach rather than a complete departure from their established brand. The brand identity was further reinforced through the use of a contemporary typeface that positioned AnaCap within the fintech landscape, enabling impactful, type-focused communications. Additionally, I created a set of sleek graphical icons for effective signposting across the website and presentations.
© James Huse 2023