Website UI & UX
The Halo Group specialises in the design and construction of steel structures, operating from their base in London and undertaking projects both in the UK and globally. Renowned for their innovative approach, they push the boundaries of modular structures to craft unparalleled experiences that unite people. Combining the permanence of traditional buildings with the adaptability of temporary structures. They sought a revamped website to showcase their diverse range of modular structures designed for events, sports, and festivals.
I curated a fresh design featuring a sophisticated dark palette complemented by vibrant neon colours. The inclusion of pearlescent glowing accents was a deliberate nod to the dynamic lighting rigs integral to their event structures. The website design incorporates a series of thoughtfully crafted components, employing animated transitions, a harmonious interplay of light and dark elements, sharp angled dividers, and engaging neon hover states.
This strategic design not only enhances the visual appeal but also ensures a seamless user experience. I introduced a range of versatile and reusable case study components, empowering Halo to effectively showcase their remarkable work. The result is a website that not only captures the essence of their innovative projects but also facilitates effortless content updates, allowing Halo to consistently showcase their latest accomplishments with ease.
© James Huse 2023