Website UI & UX
Digital Product UI & UX
Bellsant is a groundbreaking healthcare initiative driven by members of the Stanford University Board. Their approach combines a team of doctors, psychologists, nutritionists, and wellbeing experts with a patient-centric app. The app enables patients to monitor customised programs, gather insightful health data, book appointments, and receive prescriptions and health guidance.
My responsibility encompassed the creation of a new website to showcase the app's features, refresh the brand visuals, and create the entire UI for their iOS application. Along the way I also helped shape and evolve the user experience across the entire digital product at multiple stages of development. One of the key UI elements and offerings of the application is the users ‘pace of ageing’ which gives them a simple but powerful indication of how quickly their body is ageing. I incorporated a colour coded iconographic system across the entire app to allow users to see at a glance how any monitored health system contributed to their score.
I also led the art direction and collaborated with a 3D artist to craft a series of 3D icons, each representing a different health system monitored by the app. The creative concepts behind these icons symbolise various scientific elements within each health system. I then sprinkled these colourful scientific inspired visuals throughout the app and website to add a touch of playfulness to the experience.
© James Huse 2023